diff --git a/templates/components/accounts/{acctID.int64}/shops/link-sections/{platform}/index.html.tmpl b/templates/components/accounts/{acctID.int64}/platforms/{platform}/link-sections/index.html.tmpl
similarity index 94%
rename from templates/components/accounts/{acctID.int64}/shops/link-sections/{platform}/index.html.tmpl
rename to templates/components/accounts/{acctID.int64}/platforms/{platform}/link-sections/index.html.tmpl
index b52d076..a75dca7 100644
--- a/templates/components/accounts/{acctID.int64}/shops/link-sections/{platform}/index.html.tmpl
+++ b/templates/components/accounts/{acctID.int64}/platforms/{platform}/link-sections/index.html.tmpl
@@ -144,5 +144,6 @@
 		</h4>
 	</summary>
 
-	{{ component ( printf "/accounts/%d/shops/link-sections/%s/links/%s" $acctID $platform $platform ) }}
+	{{/* TODO: how to remove the platform from the path twice? */}}
+	{{ component ( printf "/accounts/%d/platforms/%s/link-sections/links/%s" $acctID $platform $platform ) }}
 </details>
diff --git a/templates/components/accounts/{acctID.int64}/shops/link-sections/{platform}/links/amazon.html.tmpl b/templates/components/accounts/{acctID.int64}/platforms/{platform}/link-sections/links/amazon.html.tmpl
similarity index 100%
rename from templates/components/accounts/{acctID.int64}/shops/link-sections/{platform}/links/amazon.html.tmpl
rename to templates/components/accounts/{acctID.int64}/platforms/{platform}/link-sections/links/amazon.html.tmpl
diff --git a/templates/components/accounts/{acctID.int64}/shops/link-sections/{platform}/links/big_cartel.html.tmpl b/templates/components/accounts/{acctID.int64}/platforms/{platform}/link-sections/links/big_cartel.html.tmpl
similarity index 100%
rename from templates/components/accounts/{acctID.int64}/shops/link-sections/{platform}/links/big_cartel.html.tmpl
rename to templates/components/accounts/{acctID.int64}/platforms/{platform}/link-sections/links/big_cartel.html.tmpl
diff --git a/templates/components/accounts/{acctID.int64}/shops/link-sections/{platform}/links/ebay.html.tmpl b/templates/components/accounts/{acctID.int64}/platforms/{platform}/link-sections/links/ebay.html.tmpl
similarity index 100%
rename from templates/components/accounts/{acctID.int64}/shops/link-sections/{platform}/links/ebay.html.tmpl
rename to templates/components/accounts/{acctID.int64}/platforms/{platform}/link-sections/links/ebay.html.tmpl
diff --git a/templates/components/accounts/{acctID.int64}/shops/link-sections/{platform}/links/ecwid.html.tmpl b/templates/components/accounts/{acctID.int64}/platforms/{platform}/link-sections/links/ecwid.html.tmpl
similarity index 100%
rename from templates/components/accounts/{acctID.int64}/shops/link-sections/{platform}/links/ecwid.html.tmpl
rename to templates/components/accounts/{acctID.int64}/platforms/{platform}/link-sections/links/ecwid.html.tmpl
diff --git a/templates/components/accounts/{acctID.int64}/shops/link-sections/{platform}/links/etsy.html.tmpl b/templates/components/accounts/{acctID.int64}/platforms/{platform}/link-sections/links/etsy.html.tmpl
similarity index 65%
rename from templates/components/accounts/{acctID.int64}/shops/link-sections/{platform}/links/etsy.html.tmpl
rename to templates/components/accounts/{acctID.int64}/platforms/{platform}/link-sections/links/etsy.html.tmpl
index f3a8a72..801e372 100644
--- a/templates/components/accounts/{acctID.int64}/shops/link-sections/{platform}/links/etsy.html.tmpl
+++ b/templates/components/accounts/{acctID.int64}/platforms/{platform}/link-sections/links/etsy.html.tmpl
@@ -5,8 +5,7 @@
 	<h3>Etsy User: {{ $etsyUser.UserID }}; Shop ID: {{ $etsyUser.ShopID }}</h3>
 {{- else }}
 	<h3 class="m-[0.5em] px-[2em] italic">
-		{{/* TODO: create this link dynamically, not EVERYTIME THE PAGE IS LOADED */}}
-		<a href="{{ printf "/webhooks/etsy/%d/new-account-link" $acctID.AccountID }}">
+		<a href="{{ printf "/api/webhooks/etsy/%d/new-account-link" $acctID.AccountID }}" hx-boost="false">
 			Link Your Store!
 		</a>
 	</h3>
diff --git a/templates/components/accounts/{acctID.int64}/shops/link-sections/{platform}/links/shopify.html.tmpl b/templates/components/accounts/{acctID.int64}/platforms/{platform}/link-sections/links/shopify.html.tmpl
similarity index 100%
rename from templates/components/accounts/{acctID.int64}/shops/link-sections/{platform}/links/shopify.html.tmpl
rename to templates/components/accounts/{acctID.int64}/platforms/{platform}/link-sections/links/shopify.html.tmpl
diff --git a/templates/components/accounts/{acctID.int64}/shops/link-sections/{platform}/links/square_online.html.tmpl b/templates/components/accounts/{acctID.int64}/platforms/{platform}/link-sections/links/square_online.html.tmpl
similarity index 100%
rename from templates/components/accounts/{acctID.int64}/shops/link-sections/{platform}/links/square_online.html.tmpl
rename to templates/components/accounts/{acctID.int64}/platforms/{platform}/link-sections/links/square_online.html.tmpl
diff --git a/templates/components/accounts/{acctID.int64}/shops/link-sections/{platform}/links/squarespace.html.tmpl b/templates/components/accounts/{acctID.int64}/platforms/{platform}/link-sections/links/squarespace.html.tmpl
similarity index 100%
rename from templates/components/accounts/{acctID.int64}/shops/link-sections/{platform}/links/squarespace.html.tmpl
rename to templates/components/accounts/{acctID.int64}/platforms/{platform}/link-sections/links/squarespace.html.tmpl
diff --git a/templates/components/accounts/{acctID.int64}/shops/link-sections/{platform}/links/tiktok.html.tmpl b/templates/components/accounts/{acctID.int64}/platforms/{platform}/link-sections/links/tiktok.html.tmpl
similarity index 100%
rename from templates/components/accounts/{acctID.int64}/shops/link-sections/{platform}/links/tiktok.html.tmpl
rename to templates/components/accounts/{acctID.int64}/platforms/{platform}/link-sections/links/tiktok.html.tmpl
diff --git a/templates/components/accounts/{acctID.int64}/shops/link-sections/{platform}/links/walmart_marketplace.html.tmpl b/templates/components/accounts/{acctID.int64}/platforms/{platform}/link-sections/links/walmart_marketplace.html.tmpl
similarity index 100%
rename from templates/components/accounts/{acctID.int64}/shops/link-sections/{platform}/links/walmart_marketplace.html.tmpl
rename to templates/components/accounts/{acctID.int64}/platforms/{platform}/link-sections/links/walmart_marketplace.html.tmpl
diff --git a/templates/components/accounts/{acctID.int64}/shops/link-sections/{platform}/links/wix.html.tmpl b/templates/components/accounts/{acctID.int64}/platforms/{platform}/link-sections/links/wix.html.tmpl
similarity index 100%
rename from templates/components/accounts/{acctID.int64}/shops/link-sections/{platform}/links/wix.html.tmpl
rename to templates/components/accounts/{acctID.int64}/platforms/{platform}/link-sections/links/wix.html.tmpl
diff --git a/templates/components/accounts/{acctID.int64}/shops/link-sections/{platform}/links/woo_commerce.html.tmpl b/templates/components/accounts/{acctID.int64}/platforms/{platform}/link-sections/links/woo_commerce.html.tmpl
similarity index 100%
rename from templates/components/accounts/{acctID.int64}/shops/link-sections/{platform}/links/woo_commerce.html.tmpl
rename to templates/components/accounts/{acctID.int64}/platforms/{platform}/link-sections/links/woo_commerce.html.tmpl
diff --git a/templates/components/accounts/{acctID.int64}/shops/link-sections/{platform}/links/zoho.html.tmpl b/templates/components/accounts/{acctID.int64}/platforms/{platform}/link-sections/links/zoho.html.tmpl
similarity index 100%
rename from templates/components/accounts/{acctID.int64}/shops/link-sections/{platform}/links/zoho.html.tmpl
rename to templates/components/accounts/{acctID.int64}/platforms/{platform}/link-sections/links/zoho.html.tmpl
diff --git a/templates/components/accounts/{acctID.int64}/shops/list-items/{platform}.html.tmpl b/templates/components/accounts/{acctID.int64}/platforms/{platform}/list-item.html.tmpl
similarity index 94%
rename from templates/components/accounts/{acctID.int64}/shops/list-items/{platform}.html.tmpl
rename to templates/components/accounts/{acctID.int64}/platforms/{platform}/list-item.html.tmpl
index 29e382d..f7c49bf 100644
--- a/templates/components/accounts/{acctID.int64}/shops/list-items/{platform}.html.tmpl
+++ b/templates/components/accounts/{acctID.int64}/platforms/{platform}/list-item.html.tmpl
@@ -18,7 +18,7 @@
 	hx-drag-action={{printf "/api/accounts/%d/platforms/%s/order-index" $acctID $platformSegment}}
 
 	hx-trigger={{printf "sse:accounts_%d_platforms_%s_order-index" $acctID $platformSegment }}
-	hx-get={{printf "/ui/accounts/%d/shops/list-items/%s" $acctID $platformSegment}}
+	hx-get={{printf "/ui/accounts/%d/platforms/%s/list-item" $acctID $platformSegment}}
 
 	draggable="true"
 	data-order-index={{$orderIndex}}
@@ -98,7 +98,7 @@
 			class="p-[1em] text-center"
 		>
 			{{- $pathSegment := lowerSnakeCase (printf "%s" $platform) }}
-			{{- component (printf "/accounts/%d/shops/link-sections/%s" $acctID $pathSegment) }}
+			{{- component (printf "/accounts/%d/platforms/%s/link-sections" $acctID $pathSegment) }}
 		</div>
 	</details>
 </li>
diff --git a/templates/pages/accounts/{acctID.int64}/index.html.tmpl b/templates/pages/accounts/{acctID.int64}/index.html.tmpl
index 4fcbc44..6e5652a 100644
--- a/templates/pages/accounts/{acctID.int64}/index.html.tmpl
+++ b/templates/pages/accounts/{acctID.int64}/index.html.tmpl
@@ -167,7 +167,7 @@
 
 		<ul class="list-none" hx-swap="morph">
 			{{- range $i, $platform := .Accounts.GetOrderOfPlatformsOnAccountPage $acctID }}
-				{{ component (printf "/accounts/%d/shops/list-items/%s" $acctID $platform) "OrderIndex" $i }}
+				{{ component (printf "/accounts/%d/platforms/%s/list-item" $acctID $platform) "OrderIndex" $i }}
 			{{- end }}
 		</ul>
 	</details>